Editorial Direction for Cartier
Editorial strategy, story concepts, scriptwriting, social media copy and campaign narratives for the Cartier Watch Community, developed in partnership with the Paris-based creative studio Victor & Simon. The global editorial platform celebrates Cartier's watchmaking heritage through original editorial, films and social content for an international audience of collectors and enthusiasts.
When did the panther first emerge in Cartier's design vocabulary? How does the Panthère de Cartier emulate the animal's movement? Which materials recreate its markings? Discover the answers to these questions and more in a conversation between Pascale Lepeu, Director of the Cartier Collection, and journalist Clément Entretemps.
“Today, perhaps more than ever, we are drawn to objects with soul.” Join Nathalie Marielloni, Curator of the International Museum of Horology, as she reveals how laser-perforated gold leaf and exceptional craftsmanship create the illusion of a panther poised to leap from the dial.
