Led brand voice across digital, social, retail, CRM, print and experiential channels, delivering integrated launches in collaboration with design and marketing teams, including 40 Duke, the private members’ club at the pinnacle of the Selfridges experience. The work spanned campaign messaging, editorial content and brand guidelines, overseeing and refining copy to define and uphold tone of voice across all customer-facing communications, while partnering with UX and product teams on new digital platforms and experiences.
